RSS feeds provide headlines and summaries of information in a concise and standardized way. RSS technology is a simple but powerful technology that helps users to get information from the internet more easily
RSS stands for Really Simple Syndication (although versions before RSS 2.0 have been known by other names). RSS feeds are written in a computer language called XML, a special mark up language much like HTML This means that they have mechanisms included that identify structures in a document. The structures define the content and how that content will be displayed within that document. RSS is what makes big news websites possible: RSS files are used to create a data feed which will deliver headlines, links or virtually any other piece of information to a channel viewer application, commonly called a news reader
In simple terms, an RSS feed is a system that allows web content to be put into a standard format for viewing through an RSS feed reader. RSS technology or news feeds are growing quickly and have become a major part of the Internet but many users don’t understand what they are.
Using syndicating content is a great way to keep up to date with the latest posts from your favourite blogs and websites.
Many people set up RSS technology to update in their My Yahoo, or Google page. For example, Google Groups is a free online community and discussion group service. Google Groups can be monitored using RSS technology. Add the new URL to a newsgroup reader and receive updates each time a new post is added to the newsgroup
RSS Feeds can be used for online marketing very effectively.
In terms of promoting your website, RSS can get your URL listed with all search engines fast and easy. No more waiting weeks for your URL to get listed with search engines, RSS marketing allows this to happen almost immediately. This is certainly a good choice for new web pages that are looking to increase web traffic. Another awesome aspect of RSS marketing is that it can get your web page returned as the number one result for your web pages’ most popular keywords.

Internet marketers are using the technology of RSS technology for contacting their mailing list with a brand new look and feel. Perhaps it is time to rethink the traditional email newsletter RSS Feeds can be used creatively to maintain a relationship with your subscribers.
RSS Feeds are an easy solution to the problem of creating new content for webmasters. RSS Feeds create an ever changing source of content syndication and need very little maintenance once set up. There are several advantages to using RSS technology as a source of fresh content to your site. Fresh content keeps your site visitors coming back and continually adds value to your website. RSS Feeds greatly aids your site in obtaining higher ranking in the search engines.
Webmasters can use RSS to place different types of content on their site. Valuable content can be in the form of articles, stories, press releases, announcements, updated info, company details, products and marketing.
How about using RSS technology for advertising?
W. Atlee Burpee Co. (the garden seed people) saw their RSS strategy help them increase November sales by four times from just one trial feed featuring a ’seed of the day’.
USAToday.com reports that their RSS traffic is ‘rising month after month by orders of magnitude’, even though they are barely promoting their RSS feeds.